Peruvian maca has gone from being just an ancestral superfood to becoming a key ingredient in functional products and natural supplements in the world’s most demanding markets. According to the 2024 report by Verified Market Reports, the global maca powder market was valued at USD 600 million and is expected to reach USD 1.2 billion by 2033, with an annual growth rate exceeding 8.5%.
Its nutritional profile, Andean origin, and versatility have made it a staple in multiple commercial formats—adapted to different lifestyles and health goals.
But,how is Peruvian maca really sold around the world?In what forms can we find it, and what are brands looking for when they choose it as an ingredient? Here’s what you need to know:
In North America, Europe, and Asia, maca in capsule form is one of the most widely marketed formats, as it offers convenience and easy dosing. In fact, 60% of supplement consumers in the U.S. prefer capsules over other formats, according to the NBJ Consumer Trends Report (2023). It can be found as:
Peruvian Nature offers this format as a finished product or as a capsule-ready ingredient with organic certifications.
Organic maca powder is mainly exported to the United States, Germany, the United Kingdom, and Korea. In 2023 alone, Peru exported over 3,000 tons, generating US$ 25.3 million, according to CIEN-ADEX, and is sold as:
Suggested uses include smoothies, energy drinks, bars, cookies, and other healthy snacks.
In the European and North American markets, maca is sold as part of functional blends that combine superfoods for energy, focus, or hormonal balance. This type of product responds to growing demand: global searches for “hormonal balance supplements” have increased by more than 170% over the past five years, according to Google Trends. Some examples of these products include:
These types of products are aimed at consumers looking for natural alternatives to support physical performance, vitality, or hormonal balance.
More and more companies in the health and wellness sector are using maca as a key ingredient in private label products. This market is growing at a rate of 11% per year,according to Innova Market Insights. It is marketed as:
In Asia, for example, its use is highly valued in ready-to-drink beverages, women’s supplements, and natural formulations for energy and mental focus.
Consumers nowadays prioritize products that are:
Are you looking for a reliable peruvian maca supplier for your brand?
Contact us at: sales@peruviannature.com
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